EFF: How To Opt Out of Receiving Facebook Ads Based on Your Real-Life Shopping Activity

Facebook has announced that it’s teaming up with four of the world’s largest corporate data brokers to “enhance” the ad experience for users. Datalogix, Epsilon, Acxiom, and BlueKai obtain information gathered about users through online means (such as through cookies when users surf the web) as well as through offline means (such as through loyalty cards at supermarkets and product warranty cards)1.  Through the new relationship with Facebook, companies will be able to display advertisements to Facebook users based on data that these data brokers have on individuals.

Read the whole article here.

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About DragonDon

Having a love of travel has lead me to move to South Korea in 2010. Moving to an Eastern culture from a Western culture is a wild experience and there is never a dull day!
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